TDK Electronics Case Study

The challenge: A mature brand that needs to expand
Evolve the TDK Electronics brand from an analog media tech giant into a brand that commands the same respect in digital media.

The solution: Build upon past success
As part of a 4-agency creative team, we expanded TDK’s reach into new markets while maintain their essence across multiple products with different audiences. During the 8-year relationship, we created new branding and design initiatives while maintaining the key attributes, values and strength that made them successful in analog media. TDK's position within the consumer electronics industry culminated with an acquisition by Imation Media, the parent company to Imation® and Maxell® brands.

Disciplines provided:
Brand strategy
Product design consulting and product graphics Advertising
Tradeshow spaces and support materials