Matthew’s New England Made
What do you do when you are presented with a brand with declining sales figures, packaging that virtually matched the parent brand, a brand history no one knew and two weeks to direct the client to a new and profitable future? Rival provided a framework for assessing and analyzing the brand’s value proposition and proposed a new brand architecture that allowed the freedom to explore various brand positions. Ultimately, “comforting and neighborly” flannel won. Though we thought taking a look at raising the bar was a worthy second.
Brand Research and Positioning