Joey Chestnut Condiment Labels

This was a fun, quick turn project from the summer. The deadline was aimed at having product in-hand for the July 4th holiday and Joey's appearence at the annual Nathan’s Hot Dogs® Hot Dog Eating Championship. For the seventh time, Joey defeated the talented field eating 75 hot dogs in 10 minutes. The spirit of the brand embraced the superhero aura that surrounds Joey in the competitive eating world, the 4th of July, summer picnic splendor, and red, white, and blue through and through.

Disciplines provided:
Brand Research
Packaging
Tradeshow Signage and Support Materials