Little Red Dot Kitchen

How do you sell a jerky-type meat snack when you can't call it jerky? You focus on what makes the product unique and design it’s packaging to communicate it in an instant. Bah Kwa is never referred to as jerky in the native environment of the Polynesian street food market from which it is inspired. Little Red Dot Kitchen wanted to make sure that the highly unique flavor profiles weren't the only deliverable at retail as this delicacy is made with national pride and a family recipe. The consumer needed to be educated about what they were buying and why it was vastly different than the western-style, smoked meat products inundating the market.

Disciplines provided:
Brand Research/Positioning Development
Tradeshow Signage and Support Materials