A rival is what a rival does.

We have a knack for transforming companies into stronger and more competitive versions of themselves. We discover what makes you bold and audacious and make sure you communicate that in everything you touch. We help you gain clarity about what your brand stands for so you have the focus needed to drive success from within. How can we make you a rival?

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Steve Redmond : Founder

Agent of change

For my entire career as a “creative” I’ve always been an advocate for change. During the creative process, a simple change can often lead to dramatically different outcomes—from better visuals, to deeper connections, to stronger brands. Rival Brands is an amalgamation of a career’s worth of understanding how change can lead to new discoveries and successful pathways for a business. I am humbled when clients ask me to help make them more competitive and stronger. I take on the role of a being a client’s brand creator and navigator with patience, pride, and enthusiasm. Having a role in that process excites me now as much as it ever has in my career. Rival Brands is simply the purest way I can tell you about what I do— making you a new brand that rivals what you once were and positions you to rival your closest competitor. I’m going to let clients tell you the rest of the story about what I do. They do a good job with it.

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Super nice things to say

I had the absolute pleasure of working with Steve in my role as brand manager. He has a world class creative mind and an instinct for brand building. His attention to detail and, most importantly, his focus on the consumer experience make him a best-in-class designer and brand steward. I cannot say enough great things about Steve and his work. I only hope I have the good fortune to work with him again in the near future.
— Jill Piscopo Senior Brand Manager, Core Brands at Keurig Green Mountain

Steve has been with Versante from the start. He is an extremely talented and creative professional, and he listens carefully to his client’s needs. He delivers his products on time and provides whatever support is needed. Versante is delighted to have him on our team and his counsel is one we will always seek first and foremost. Thank you Steve for all that you do for us!
— Jan Marinelli, Owner and Partner at Versante Bath & Body

Steve is a very creative designer and has successfully completed many projects for my company ranging from magazine advertisements to award winning product packaging to a complete new general catalog. All of the finished projects have been very well received in the marketplace. Creative packaging sells products. Steve is very detail oriented and keeps projects on track and within budget and I highly recommend him without hesitation for all of your design needs.
— Mark Elvidge, President and CEO at Vermont Nut Free Chocolates

From the start, Steve proved to be an excellent partner and helped us redefine and present our brand to our customers and marketplace in a unique and professional manner. He is very skilled at moving from ideas to creative visual presentations. We were extremely pleased with the transformation of our catalog, website and packaging.
— Jon Blatchford Chief Executive Officer at J.K. Adams Company

Steve is a creative well spring of branding concepts and visual identities. His work to create brands for Keurig Kold is of particular note. He generated retro-new concepts for a particular product brief. The work was so rich that we had trouble choosing just one to move forward. Once a concept was selected, his detailed work to define photo principles and product placement was successful at making multiple variants meet consumer appeal targets, again making it difficult to choose just one! Steve is pleasant to work with, willing to step up and efficient.
— Tara Murphy, Sr. VP Keurig Kold Systems


You want to hear from me?

I've reached a point in my career when giving back feels especially good.

I have been a speaker at industry conferences for the Vermont Specialty Food Association and the State of Vermont Chamber of Commerce. I’ve given numerous presentations on branding and packaging at the Center for an Agricultural Economy and the Vermont Food Venture Center. And I enjoy mentoring at schools like Champlain College and for organizations such as AIGA, Vermont. If you would like to discuss having me speak at an event or to discuss a project for Rival Brands, please connect with me.

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