Versant Bath and Body
Versant had a very deep product line right from the start. It was critical to sales that they be positioned as a mature and refined manufacturer of high quality bath and body products, while walking a line between being upscale and approachable. Versant products were sourced within the state of Vermont with a slant towards organic and all-natural. They wanted to let customers know that their products were made with little impact on the land and a delicate footprint in manufacturing.
Brand strategy and positioning