Vasa Swim Trainers

Vasa needed to alleviate the customer confusion between their newly launched Swim Ergometer and popular Swim Trainer. The Vasa Swim Ergometer and Trainer compliment each other by offering best-in-class training solutions for stamina and strength. It's not a choice of one or the other, but moreover how well they both serve an athlete's different needs. We brought excitement, clarity and demonstrable differentiation to the product line by defining the entry point and value proposition for each machine through a new identity evolution, tagline development, and marketing platform.

Disciplines provided:
Brand Research/Positioning
Identity Design
Tagline Development
Collateral Design
Tradeshow Signage and Support Materials,
Photography Art Direction