PUTTING THE KEYSTONE IN PLACE

Brand Design

Our brand strategy framework gives us the foundation to explore, design, and execute brand identities and visual languages that help capture the essence of your business and provide the visual foundation for being a strong brand. We'll explore many possibilities before arriving at a comprehensive and versatile identity system.

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Brand Design includes:

LOGO DESIGN

The logo is not always the first point of contact with a brand. People now engage with a brand through a huge variety of different touchpoints. We design logos to be versatile and flexible with an eye towards how the logo interacts with the rest of the brand experience, from packaging to tone of voice.


TAGLINES

We craft taglines that are functional and memorable, while articulating your differentiation in a tone-of-voice that is undeniably you.


COLOR & TYPE

Color and type help expand and claim a brand's visual language. We create relationships with these assets to provide your brand with strong visual cues and additional functionality such as categorization or sub-branding.


PHOTOGRAPHY

If photography is a core element of your brand, we’ll help to define your image style. You don’t have to be able to afford the world’s most expensive photographer to make photography work to your company’s advantage. Your photography simply needs to be consistent, compelling, and on brand.


BRAND GUIDELINES

The best brand guidelines inform, inspire, and enforce. They inform brand “ambassadors” how to use your brand assets, provide inspiration with clear examples of your brands tone-of-voice, and enforce the non-negotiables so your brand lives consistency no matter where or how it’s experienced.

 

BRAND STRATEGY   •   BRAND DESIGN   •   BRAND EXPERIENCES