Jetboil

The Challenge:

Jetboil launched into the outdoor industry LIKE a jet. The early adopters were the low hanging fruit. As businesses mature, their audience and market begin to shrink unless they can expand the customer base they market to. In order for Jetboil to grow, they had to broaden their appeal and create an easier pathway for the technology-challenged user to get their tech and see the value in Jetboil’s products.

The Solution:

Our first effort took aim at the primary touchpoint for Jetboil. We developed packaging that could explain the product, simply, to consumer groups not specifically known for embracing new tech. Upon a redesign and subsequent successful launch, the collaboration turned into a multi-year relationship. This gave us the long-term opportunity to create a new visual languages and message that established Jetboil as the innovative yet user-friendly outdoor cook stove company. We executed the new brand platform across a wide range of touchpoints and gave Jetboil a new foundation for their marketing. Jetboil‘s position within the outdoor industry culminated in an acquisition by Johnson Outdoors, the parent company to outdoor innovators such as Necky Kayak and Eureka! Tents.

BRAND STRATEGY
COLLATERAL DESIGN
PACKAGE DESIGN
TRADESHOW
PRODUCT GRAPHICS
SOCIAL ASSETS