OUR BRANDING FRAMEWORK

Our approach works for all stages of a brand’s growth.

We work with clients of all sizes to help them clarify their focus, understand their differentiation, and identify the market trends which can effect their brand. Aligning these tenets of building a strong brand with your business goals provides us with the direction for designing your communications. It's a roadmap to success.
See below for case studies of brands at each stage of growth.

 
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FOCUS
The internal energy supporting your brand.

TRENDS
The external energy that fuels your brand.

DIFFERENTIATION
The unique traits of your brand that have value.

COMMUNICATIONS
How your brand will connect with customers.

 
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Framework case studies

 
 
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New Brands

Are you launching a new brand?
We help uncover “What you are” and develop the strategy and design to communicate it. Strong brands command attention, generate excitement, and offer a unique point of view in the marketplace and to their customers.

Go to the Blake Hill Case Study

 
 
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Growth Brands

Are you going from niche to mainstream?
Growing beyond your core audience and into a mainstream market means strategically ushering the brand forward. We guide that process making sure you remain consistent with your brand’s message and values.

Go to the Jetboil Case Study

 
 
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Mature Brands

Are you expanding with new product launches?
Expanding your brand’s reach into new markets requires the expertise to maintain your brand’s essence across multiple products with different audiences. We create new branding and design initiatives while maintaining the key attributes, values and strength that made you successful in the first place.

Go to the TDK Case Study

 
 
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Revival Brands

Need help refreshing, repositioning, or rebranding?
Strong brands know they need to periodically evolve and re-establish the brand’s core differentiation. We pair strategy and aesthetics to help you signal your new direction—keeping what’s timeless and relevant and eschewing what’s keeping you dated.

Go to the J.K. Adams Case Study

 

Not sure where you are?

Don’t worry. You’re not alone. Let’s see if we can work on it together.

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